The "double reduction" policy strictly restricts subject training and provides development space for non-disciplinary training.At the same time,it should also be seen that the transformation of disciplinary training capital to non-disciplinary training projects brings a series of problems.The problem of disordered competition in the training industry has plagued the long-term development of the training industry.The analysis of the basketball training dilemma under the "double reduction" policy aims to better promote the improvement of the quality of basketball training,help to promote the development of the regional basketball training market,better regulate the basketball training market,and effectively deal with the existing problems in the basketball training market.Various questions can better guide young people to master relevant basketball skills and promote sports participation.This paper investigates and understands the current situation of basketball training for middle school students in Zhoukou City by researching the methods of comprehensive documentation,questionnaire survey and case analysis,effectively grasps the existing problems in basketball training for middle school students under the current double reduction policy,and points out corresponding solutions.This study chose the "double reduction" policy as the entry point to analyze the changes in the dilemma of basketball training market for middle school students in Zhoukou city before and after the "double reduction" policy,which has important theoretical value for understanding the transmission effect of cognitive policy.The main contents of the research include introducing the basic status quo of the basketball training market in Zhoukou City,and using SWOT to analyze the situation of the basketball market,summarizing the difficulties existing in the basketball training market,analyzing the reasons for the difficulties,and finally giving countermeasures.Research result:(1)There are more male students participating in the training in Zhoukou City.The main motivation of the students participating in the training is to "improve basketball skills",and most families support students to participate in basketball training.(2)At present,the basketball training coaches in Zhoukou City are mainly male coaches with younger teaching age and younger.(3)Most of the basketball training institutions are self-employed,mainly clustered near schools and residential areas.The overall scale is small and there are few professional managers.(4)The training programs offered by different training institutions are different,and the teaching methods are more traditional.Most basketball training courses do not have assessments.Analysis conclusion:(1)The basketball training market in Zhoukou City has broad prospects and a certain mass base,especially the blessing of the double reduction policy has further promoted the development of the basketball training market.(2)The distribution of basketball training institutions is uneven,the target market positioning is inaccurate,and the business projects are relatively single.Under the policy opportunities,technical opportunities,social opportunities,and economic opportunities,basketball training subjects should actively meet the challenges from other projects.Strengthen industry self-discipline and effectively promote the healthy development of the basketball training market.(3)The basketball training market in Zhoukou City has various difficulties in terms of supply,demand,market environment and service quality.In terms of supply,the teaching team needs to be optimized,and the teaching methods are relatively simple;in terms of demand,students have an unsatisfactory understanding of their attitude towards self-sports learning;in terms of market environment,there is a lack of standardized guidance,vicious competition,and lack of integrity;in terms of service quality,there is a lack of service quality.Not so high.(4)The reasons for the predicament are mainly due to the lack of market spontaneity and government supervision,the lack of stakeholder participation,and the path dependence that restricts service innovation.The research suggests that in the development of basketball training,the access system should be strengthened to enhance the competitiveness of the training subjects;the training content should be formulated in accordance with different groups to guide sustainable investment;the supervision policy system should be improved to promote the healthy development of training competing products;the industry supervision mechanism should be established to continuously improve quality of training. |