Research On Museum Digital Cultural Creation Design Based On Heart Flow Theory

Museums carry the most valuable regional culture and have important educational significance for citizens.With the development of national science and technology,the development direction of museums has gradually shifted from traditional to digital intelligence,and traditional cultural creations have also been affected by it,gradually taking the path towards digital cultural creations.Domestic digital cultural creations are still in the early stages of development.With various museums rolling out a certain number of digital cultural creations,a series of problems have gradually begun to emerge,For example,the "digital collection" with the highest recognition among people in digital cultural creativity presents a lack of factors such as cultural education and application scenarios,leading to the tangible and intangible form of such cultural creativity.On the whole,digital cultural creativity also presents issues of uniformity and habitual behavior,resulting in a lack of national interest in it and hindering the dissemination of cultural and creative products to cultural education.Therefore,how to stimulate users’ interest in learning excellent traditional culture through digital cultural creativity and enhance users’ sense of experience in museum cultural creativity is the center of this study.The biggest difference between digital cultural creativity and traditional cultural creativity is the human-computer interaction attribute brought about by the digital part,which requires that digital cultural creativity design research should take "user needs" as the same important research object as "cultural creativity design",people-oriented,and allow users to obtain a positive experience from it.Heart flow is known as optimal experience.As a mature theory in positive psychology,heart flow theory has been widely and successfully applied in fields such as education and marketing.In recent years,with the popularization and development of the Internet,industrial designers have also discovered the possibility of its application in the field of interactive design,especially in the design of online education products and game products.Introducing the flow theory into the digital cultural and creative design of museums with educational,entertainment,commercial,and interactive design attributes has very important guiding significance.This article combines the analysis of the current situation of digital culture and creativity with the analysis of users’ experience and needs for digital culture and creativity presented in the survey report,and concludes that the type of digital culture and creativity that combines digital with reality is a development trend that meets the needs of users and the cultural market.Based on the analysis of flow theory,it summarizes the five design principles of digital culture and creativity in museums that combine digital with reality,including the principle of internal and external adaptation,the principle of teaching through pleasure The principles of clear goals,immersive experience,and balance between skills and challenges are aimed at achieving the best experience effect for users in digital cultural creation.Guided by the five design principles,AR is selected as the medium for digital content in the "digital reality combination".The product design is divided into three layers: the basic interaction layer,the mechanism interaction layer,and the emotional interaction layer.The specific design schemes for each layer are proposed.This article introduces the theory of flow of mind into the design of digital cultural creations in museums,summarizes design theories that help users gain the optimal experience from them to better grasp their cultural connotations,provides new ideas for the design methods of digital cultural creations in museums,and also provides a new perspective for cultural communication in the context of the digital era.