Research On The Design Of Cultural And Creative Products In Museums Based On The Quality Theory

In the era of experience economy,our demand for products is constantly changing,not only in the use of its function,if the product has high emotional value and experience value,bring people psychological and spiritual satisfaction,will be more popular with consumers.Cultural and creative products of museums are the material carrier of museum culture and the material medium that transmits cultural connotation to the outside society.They have unique cultural attributes.It is precisely this advantage that makes the cultural and creative products of museums meet the spiritual needs of consumers and attract more and more attention and favor from people.As the development of cultural and creative products in Chinese museums is still in its initial stage,there are serious homogeneity,uneven design level,lack of cultural connotation and other problems,which also leads to a small number of cultural and creative products in museums that can meet people’s spiritual and cultural needs,and their overall influence is limited.In order to study how to solve these problems in cultural and creative products of museums,the theory of quality is introduced into the design strategy of cultural and creative products of museums,and new development and design ideas of cultural and creative products of museums are explored.In addition,a series of design practices of cultural and creative products of museums are conducted by taking Anthropology Museum of Guangxi as an example and Nixing pottery as the carrier.This paper first examines the literature on sense-quality theory,discusses the connotation of sense-quality,sense-quality products and sense-quality product elements and their delivery methods,and analyzes the relationship between sense-quality experience and product imagery and sense-quality.After that,the theoretical overview of museum cultural and creative products is given,the principles of their development and design are proposed,and the advantages of applying sense-quality theory in the design of museum cultural and creative products are explained.Through the field research of Anthropology Museum of Guangxi and the combing of cultural resources in its collection,we summarize the current situation and development ways of its cultural and creative products,and discuss the feasibility of its application in the design of cultural and creative products of Anthropology Museum of Guangxi,taking into account the characteristics and advantages of the Nixing pottery culture.Then,through the previous research,we sorted out the elements of museum cultural and creative product sensory quality,organized the cultural elements corresponding to the museum cultural and creative product sensory experience,established the basic product framework,proposed the process and method of museum cultural and creative product sensory design,and established the evaluation method of museum cultural and creative product sensory design.Finally,taking Anthropology Museum of Guangxi as an example,the design practice is carried out based on the design process and method of museum cultural and creative product sensory quality,and the final design plan is evaluated to verify its effectiveness.Through this study,we hope that with the intervention of sense-quality theory,we can provide new ideas for the development of museum cultural and creative product design,enhance the creativity and design of museum cultural and creative products,and promote the sustainable development of museums,as well as help the development of cultural and creative products of Guangxi Ethnic Museum to carry forward its minority culture and regional culture,and also propose new directions for the development and transformation of the cultural and creative products of Nixing pottery.