Research On Cultural And Creative Product Design Of Small And Medium Museums

As a new industry in China,the cultural and creative industry has become increasingly prominent in the competition of comprehensive national strength,and has gradually become an important engine for industrial optimization and upgrading and economic and cultural development.As an important part of the basic public cultural service system,small and medium-sized museums are supported and valued by national policies in their development.However,the development of cultural and creative products for museums in China is still in its infancy,and there are many difficulties and problems to be solved urgently.A complete and efficient cultural and creative industry chain has not yet been established,nor can it meet the endogenous needs of museums in the context of creative economy.This article is oriented to public needs,and the creativity and design of museum cultural products is the research area.The discussion is mainly on small and medium-sized museums.Explain the policy background and significance of the museum’s cultural creative industry.The function of the museum in the history has been changed to the public as the center.Based on the background of economic globalization,the integration of cultural and creative industries has brought new opportunities for the sustainable development of the museum.The focus is to make small and medium-sized museums become urban catalysts based on local cultural identity.Through the use of in-depth interviews in the qualitative analysis and the two-way questionnaire survey of the KANO model in the quantitative analysis,the public explores the cultural Preference is demand.On this basis,the use of industrial design,museum science,art anthropology and other related knowledge to provide small and medium-sized museum cultural and creative product design strategies and methods,and finally the Tianjin Yangliu Qing Wood New Year Painting Museum design case application practice.It is hoped that this article will help the museum public research,the development of small and medium-sized museums,and the design and development of cultural and creative products.