A Research On Design Evaluation Model Of Cultural And Creative Products Of Museums Based On Cultural Value

With the rapid growth of cultural consumption,the cultural industry of Chinese museums has entered a new stage of development.As an important part of cultural industry,the cultural and creative products have also led people's cultural consumption and have become a new economic growth point.Museum cultural and creative products are the carrier of the history and culture of the museum,the bridge between the museum and the consumers,and the means to continue the educational function of the museum.As the soul and core of the museum's cultural and creative products,cultural value is the key to disseminating culture,gaining consumers' recognition and realizing educational functions.However,cultural and creative products of museums generally have some problems,resulting in lack of innovation,uniqueness,symbolism,education and diversity.In the process of design,as the lack of effective design evaluation methods to screen and optimize the program,it is difficult to assess whether the product reflects cultural value,and which design is more conducive for consumers to perceive cultural value.Aiming at the above problems,this study took the cultural value as the starting point,and summarized the design elements through case analysis.A consumer questionnaire was also conducted,and datas were analysised by factor analysis method.According to the result,design evaluation indexes were determines.On this basis,the hierarchical structure was established by AHP method.Through the questionnaire survey of experts and leading users,the importance of the evaluation indicators was compared,the weights of the indicators were calculated,and the evaluation model was constructed.Finally,this model was applied to the cultural and creative products of Nanjing Museum.Through the comparative analysis of data and evaluation results,a targeted optimization design method was proposed to provide reference for product design optimization and upgrade.The design evaluation model of cultural and creative products of museums based on the cultural value is a supplement to the existing design evaluation method.By constructing a refined design evaluation model,the quantitative evaluation is realized,which provides a new angle for the design evaluation,and a new design tool for design optimization.This research can help to assess the cultural value of product design,and make designers and consumers agree on cultural imagery.It can also improve the design specificity and efficiency.It is conducive to highlighting the cultural characteristics of the museum,enhancing the image of the museum and promoting its long-term development.