Design Of Cultural And Creative Products Of Inner Mongolia Museum Based On Cultural Images

With the continuous rise of our economic level,the public demand for spiritual culture is increasing day by day.Cultural and creative products,as an important carrier for museums to convey culture to the public,are gradually becoming a medium for disseminating the cultural connotation of collections and satisfying the psychological needs of audiences.Therefore,based on the diverse cultural resources of the Inner Mongolia Museum,taking cultural and creative products as the research object,we are committed to highlighting cultural characteristics and spreading cultural marks in the level of product design.The purpose of this study is to analyze the formation of cultural image mechanism of cultural and creative products,and apply it to design and transform cultural resources of Inner Mongolia Museum,so as to improve the recognition degree and communication power of cultural and creative products.First of all,from the outside to the inside,based on field investigation,literature research and other methods to clarify the development status of museum cultural and creative products,analyze the design mechanism,so as to propose the significance and value of cultural imagery involved in the design of cultural and creative products of the Inner Mongolia Museum.Secondly,the corresponding relationship between Inner Mongolia Museum culture and cultural image is constructed by means of content analysis,questionnaire survey and semantic difference.Thirdly,taking the structural level of cultural image as the starting point,this paper explores the spatial structure composition form of cultural image and cultural and creative product image,analyzes the commonality between the two,and discusses the methods and principles of visual transformation of cultural image of cultural and creative products in Inner Mongolia Museum.Finally,through the pattern expression and organizational principles of the cultural image structure level,combined with the consumption intention of the target user group,the paper refines and transforms the cultural image elements of "eagle top gold crown decoration",and promotes the design practice of creative products on the basis of exploring and conveying the cultural implication.Under the guidance of the theory of cultural hierarchy,the cultural image of Inner Mongolia Museum endows the connotation of the image of cultural and creative products,which helps to increase the cultural temperament and personality of the products,strengthen the emotional experience of the audience,form the cultural imprint of the image,improve the product identification,and also helps to alleviate the problem of domain assimilation.To realize the development concept of telling good museum stories to make cultural relics alive.