Research On Digital Cultural Creative Product Design Based On Immersion Communication Theory

Under the wave of digital technology,an unprecedented and disruptive trend of development is emerging in new technologies such as artificial intelligence,big data,and virtual reality.As the threshold and cost of digital content production continues to decrease,breakthrough has spawned a new form of creative products-digital cultural and creative products.However,it is still in the exploration stage,the relevant theoretical research is immature and lacks effective design methods,thus it is necessary for us to absorb new design concepts that can trigger creation to guide the development of digital cultural and creative products,and subsequently directing relevant practice,which is a useful exploration and attempt to integrate culture and technology and interdisciplinary integration research.The research purpose of this paper is to try to study the immersion problem in digital cultural and creative products from the perspective of immersion communication in the perspective of communication,hoping to explore the application of immersion communication theory in digital cultural and creative products.Firstly,this paper explains the concepts and characteristics of immersive communication theory,and the reasons for the formation of immersive communication.Secondly,it analyses the relationship between digital cultural and creative products and immersive communication,argues that digital cultural and creative products have the characteristics of "immersion",and then analyses the connotation,characteristics and design value of immersive digital cultural and creative products.Proposing design elements,strategies,and principles to augment the immersive experience of digital creative products.Finally,a design model for "immersive digital cultural and creative products" has been established to guide the creative practice of relevant digital cultural and creative products.The thesis draws the following conclusions: 1.The immersive communication theory is introduced into the study of digital cultural and creative product design,and the connotation of "immersive digital creative product" is outlined.2.Under the guidance of immersive communication theory,a detailed analysis of the design elements,strategies,and principles of immersive digital cultural and creative products,and a design model of "immersive digital cultural and creative products" is established.3.Through the design model,the immersive digital cultural and creative product design of Huangling floury flower was carried out,realizing the combination of immersive communication theory and the concrete practice of digital cultural and creative product design of intangible cultural heritage.4.Immersive communication theory has offered a practicable route for the formation of digital creative products and cultural and creative industries in the future.