Guizhou Changshun Digital Cultural And Creative Product Experience Design

In order to better implement the rural revitalization strategy,deeply explore the excellent ideological concepts,humanistic spirit and moral norms contained in local culture,and combine the requirements of the times to creatively transform and develop innovatively on the basis of protection and inheritance,enrich and inherit local culture and traditional culture of ethnic minorities.Taking Changshun County,Qiannan Buyi and Miao Autonomous Prefecture,Guizhou Province as the research object,relying on the rich local natural landscape resources and traditional folk customs of the Buyi and Miao ethnic groups,explore the characteristic culture of Changshun,and carry out the experience design practice of digital cultural and creative products.Through the field investigation of the local characteristic culture of Guizhou Changshun,and the analysis of the current status of local cultural and creative products and digital cultural and creative products at home and abroad,the study explores the design opportunities of Guizhou Changshun culture combined with digital technology.Explore the situation faced by the regional cultural promotion and intangible cultural heritage skills experience of Guizhou Changshun in the digital era,combine online collaborative design experience and virtual reality technology,and propose and put it into practice.It provides some ideas and methods for the digital construction of cultural and creative products in Changshun in Guizhou,injects new vitality into the design of cultural and creative products,gives new value to the digital scene,and spreads the "Changshun culture" while promoting the characteristic culture of ethnic minorities.The study was divided into four phases:(1)desktop research:Discuss research methods and summarize theoretical foundations;(2)Field investigation stage:explore the characteristics of local culture and the current development dilemma of Guizhou Changshun through on-site investigation and visits,interviews and research,and clearly design entry points according to the research content;(3)User research stage:carry out design demand analysis from the perspective of users and designers.Then,through the competitive analysis of the current digital products,the functional requirements of the products are screened out;(4)Design practice and evaluation stage:design scientific solutions and design evaluation.Finally,the "Five Ones" characteristic culture of Changshun was summarized,and the digital cultural and creative product plan was produced,and the design evaluation results were good,the target user acceptance was high,and it was implementable,which was a set of implementable local digital cultural and creative product experience design scheme.