Research On The Design Of Digital Creative Products In Museums In The New Media Era

In the context of economic globalisation,the public’s demand for spiritual culture is gradually increasing,and the museum cultural and creative industry is developing rapidly.Digital technology promotes a new model of industrial development,and the combination of tradition and modernity builds a bridge of communication and connection between museums and the public.It is necessary and meaningful to use modern technology to design,develop and disseminate museum cultural creativity,and to promote China’s museum culture to the world.Museums are an important symbol of the development of national civilisation and regional economic affluence,and an important place for the conservation of cultural relics and the study of cultural heritage.The arrival of the digital wave has provided technical support for the sustainable development of museums,bringing new opportunities and challenges to the transformation of museums and related industries,and is a profound technological change.Museum cultural and creative products are an important carrier for the promotion and dissemination of museum culture,and the cultural and creative industry is gradually becoming a pillar of the national economy.Only a few large museums have developed such products,which are interesting and highly acceptable to users,despite their shortcomings.In order to innovate,the transformation and development of digital,networked and intelligent products is an inevitable trend.The article explores the application of digital technology in museum cultural and creative products and conducts an in-depth exploration of the feasibility of their development,uncovering the need for digital transformation of museums and reflecting the significance of the value of innovation in technology,economy and culture.By using museum culture as the basis for digital cultural and creative product design,we promote diverse traditional cultures and expand new paths of cultural output with the help of the general context of new media.Through the extraction of various resources,the cross-fertilisation of multidisciplinary theories,the creation of a multi-faceted interactive platform for the public,and the design of a series of representative digital IP collections,it will stimulate the enthusiasm and innovation of all people to participate in the learning,preservation and promotion of traditional history and culture.This paper focuses on the design of digital cultural and creative products for museums in the new media era,with the objective of proposing digital cultural and creative design strategies and principles,and using the digital cultural and creative design of the Qin Shihuang Imperial Tombs Museum as a practical object of study.The design is based on the diversity of the local culture,the current situation,design strategies and principles,and the design of a set of digital products for the Qin Shihuang Imperial Museum.