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Research On Site Selection Of Elevator Equipment Of Xinchao Media Co.Ltd

Posted on:2022-11-12Degree:MasterType:Thesis
Country:ChinaCandidate:Y J S OuFull Text:PDF
GTID:2518306782993119Subject:Enterprise Economy
Abstract/Summary:PDF Full Text Request
With the booming development of ladder advertising industry,the competition between ladder advertising enterprises is becoming increasingly fierce,real estate as the core carrier of ladder equipment placement,the selection of appropriate real estate location layout planning is directly related to the operation efficiency and business benefits of ladder equipment enterprises.The launching of ladder equipment is characterized by large initial investment,short development cycle and poor liquidity.When the market demand changes or the equipment cannot meet the needs of target customers,it will often cause serious waste of resources,reduce the operating efficiency of enterprises and increase the economic burden of enterprises.How to optimize the location planning and layout of the ladder equipment and scientifically carry out the decision of the location of the ladder equipment is an urgent problem to be solved by many ladder equipment enterprises.New Wave media is an advertising service company mainly engaged in the development,delivery and operation of media equipment,aiming to provide customers with efficient advertising solutions.Based on the new media company ladder media equipment on the site as the research subject,through to the new media company ladder media status equipment on the site investigation and data analysis it is concluded that the current new media company mainly exist on ladder media equipment on the site location requirements are not clear,site selection scheme is not rigorous,delineate problems such as unclear scope of customer requirements.In view of the problems existing in the process of placing and selecting the location of elevator equipment,this paper proposes a data analysis model based on customer portraits to lock the range of placing equipment.By analyzing customer needs in different scenarios and optimizing the location model,Ladder media equipment on the site selection decision problem can be converted to the P-value problems,P-center problem,the location of the grab market monopoly in advance and covering location problem four types of logistics location problem,based on P-median location model of solving the problems,P-center location model,considering the efficiency of the greedy is given taking heuristic algorithm,The location problem of preemptive market monopoly is solved by the demand superposition method model and the coverage location problem is solved by the simulated annealing algorithm model.In order to ensure the implementation of the site selection scheme of elevator equipment,this paper formulated a phased implementation plan,and put forward three implementation measures of site selection data collection,scheme operation resources and scheme implementation.The placement and location of elevator equipment is a systematic project that has a great impact on the elevator enterprises.At present,most of the domestic elevator companies are still in the exploratory stage of equipment placement layout.This paper,based on the research on the location placement of ladder equipment in Xinchao Media Company,not only plays a positive role in promoting the company's operation management,but also provides certain reference for other companies in the same industry.
Keywords/Search Tags:Ladder media equipment location, Media companies, Portrait of the customer, A viable strategy
PDF Full Text Request
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