Research On Competition Strategy Of D Media Company Based On Social Media

With the advent of 5G era,the speed and efficiency of information transmission is bringing about a strong change in the concept of space and time.There is no longer any distance between people and things.The media industry in the 5G era is also facing earth-shaking changes.The content,way and form of communication are changing to the object and demand of communication.The media and media workers are stepping down.D culture media co.,LTD.(hereinafter referred to as D Media Company or D Media)was established in Jinan in 2009.It is a comprehensive advertising company with the advantages of media resources in the radio and television industry of Shandong province.In this era,everyone is a "we media".The popularity of the Internet and various communication tools has greatly lowered the threshold for communicators.Anyone can spread what they hear,what they see and what they think anytime,anywhere with a mobile phone.A variety of network platforms,massive fragmentation of information,so that the audience overwhelmed.Traditional media traffic is trickling down.Under such circumstances,if traditional media want to seek development,they must keep up with the tide of the new era.Develop new media products from the perspective of audience.As a media enterprise that has been relying on traditional media,it needs to meet the needs of more and more diverse media customers.Constantly increase the research and development of new media products,improve the ability of innovation,increase media creativity,reduce the cost of enterprises.Only by consolidating the existing customers,expanding the market and expanding the new customer groups can we enhance our competitiveness.In the rapid development of the information tide in an invincible position.Based on the strategic management theory,this paper combines the development trend of the media industry in the community economic environment with the characteristics of D Media Company.This paper analyzes the external environment of D media comprehensively with PEST,five forces analysis model,EFE matrix and other analysis tools.This paper analyzes the internal environment of D Media Company by studying its development process since its establishment and current business situation.At the same time,this paper uses Boston Matrix to analyze the strategic choice of D media and SWOT analysis to study the advantages and disadvantages of D media.Through the above analysis of D Media Company,combined with the actual operation situation of the company,this paper determines the differentiation competition strategy of D Media Company.D Media Company's differentiation competition strategy mainly includes establishing social media platform,taking social media difference as the foundation,realizing business expansion and customer expansion.To achieve differentiated competitive advantage is to expand business modes such as activity planning and art training on the basis of advertising revenue,and conduct scientific analysis on the implementation and guarantee of this strategy.Based on the theory of competitive strategy,this paper analyzes the use of social media by D media.This paper adopts the research method of combining theory with practice,takes the social media use of D Media Company in the strategic transformation as the main research object,and develops the competitive strategy that can improve the market competitiveness of D media.It is helpful for D Media Company to improve its market competitiveness and achieve rapid development in the process of transformation,and to explore a new way for cultural media companies,mainly based on traditional media,to transform themselves by using new communication methods such as social media.It is hoped that this paper can provide a development strategy for them to cope with the fierce market competition and a feasible reference scheme for more small and medium-sized media enterprises.