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Use And Satisfaction Research On Network Self-portrait In Social Media User

Posted on:2020-02-03Degree:MasterType:Thesis
Country:ChinaCandidate:Y GaoFull Text:PDF
GTID:2428330596982627Subject:Journalism and communication
Abstract/Summary:PDF Full Text Request
In recent years,social media has flourished and has become an important platform for people to interact and interact on a daily basis.As an important part of social media,online self-timer is not only favored by young people,but more and more ordinary users are also pursuing self-portraits.In the current free and open world of thought,we can see that no matter what age group of people.As long as you have a smartphone,you can interact and share with others through the social media network.Based on the theory of use and satisfaction in communication,this thesis combines the model of technology acceptance model theory to apply the model to the self-portrait behavior of social media users.At the same time,the in-depth interview method is used to deeply understand the self-timer.The model analyzes the relationship between the intensity of use of social media users' self-portraits,usage motivations,usage attitudes,behavioral intentions,and usage behaviors.The paper found that the social interaction motivation of social media users significantly affects the reasonable use behavior of self-portraits.The self-presentation,commercial interests,recreational entertainment and easy-to-use motivation significantly affect the unreasonable use behavior of users' self-portraits;the user's use intensity is not.It will have a significant impact on the usage behavior;the user's attitude of use will significantly affect the use behavior of the network self-timer;the positive behavior intention of the user network self-timer will have a significant impact on the reasonable use behavior,and the negative behavior intention will significantly affect the unreasonable usage behavior.According to the data of regression analysis,there are still problems in the self-portrait behavior of the network.According to this paper,the paper proposes the development of self-timer on social media networks: social media users should cultivate self-discipline and improve media literacy;they must correctly understand themselves and reduce their identity anxiety.Rational use of landscape symbols,rational network selfies.Social media platforms should strengthen supervision,improve laws and regulations,focus on protecting personal privacy,and enhance social responsibility to provide better services to users.
Keywords/Search Tags:Online Self-portrait, Social Media, Use and satisfaction, Technology Acceptance Model
PDF Full Text Request
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