Fusion Of Internet Companies And Media Industry

Internet + era gave birth to the birth of a new economic form, but also gave birth to a variety of possible development of the industry. In this technological innovation-driven era, information dissemination and velocity and channel acquired it has undergone tremendous changes, the audience new media consumption habits gradually formed, big data, cloud computing, mobile Internet has become a major force in the future market competition, content customization, the user experience first as an Internet + core thinking industry under the background of the competition.Popularity of the Internet so that the current media environment in all media under the context of efforts despite media convergence makes some traditional media can learn new media advantages, the use of resources and the spread of new media communications platform to complete its transformation, but because the pace the network can not keep up the speed of development, reform and the lack of significant financial support, large data not technically comparable to new media and other issues are still unable to retain the audience, the transition face many difficulties. Internet logic, highlighting the commercial property of the media industry, media convergence is still a lack of adequate funding and support advanced technical limitations further show. Hand heavily in emerging Internet companies in the technology and data resources have a greater advantage in the characteristics of the spread of the Internet has a more clear and accurate understanding. Mass Media Reform lack of capital and technology, and sustainable development of the Internet media companies will need as its foreign propaganda window, the two sides represent the natural complementarity of the state on the path of development, and thus the integration of cross-sectoral approach as a new contemporary social development form gradually into people’s vision.In Internet + background, the media industry to convert ideas to explore all possible transition. Many traditional media through active joint Internet companies, content producers with experience and advantages, access to new information and communication channels. In addition to helping the media to retain their audience, to maintain the operating media, the Internet can also provide space for media companies multiple likely thinking on and on. The current emerging Internet companies in order to enhance their competitiveness will also look aimed at the economic effects of the media, in the media converged media opportunities active intervention, the use of capital investment advantages of various types of media mergers and acquisitions, combined with the government to encourage "Internet + media" favorable policies, depth cooperation with the media, with the help of the successful transformation of the media at the same time, establish a new corporate image and expand their business scope, establish a diversified business platform, formed to cover all areas of the business ecosystem.As a relatively new development model, media and Internet companies still more cross-sectoral integration presents a "win-win" situation, but along with the upgrading of social science and technology, the joint development of both the pros and cons and emerging issues and challenges still deserves to be discussed; and because of the differences in media and Internet companies on the essential nature of the two sides of the fusion still facing many challenges, the degree of integration of the level of uncertainty also still need to market test, so it may bring to the social impact and social benefits also need to be further studied and validated.