The Analysis On The Development Status And Development Path Of Crossover Marketing Of Children's Popular Science Books

In recent years,the significant development of children's popular science book market reflects the attention paid by society and family to cultivating and improving children's scientific literacy to a certain extent.The development trend of popular science books for children is good,and the market competition is becoming increasingly fierce.In order to stand out in the market of the same category,in addition to constantly innovating book selections,many publishers have enhanced the presentation of children's science publications by creating audio books,implanting AR technology and other methods to mobilize multi-sensory forms of reading to attract the attention of children readers.The rapid development of Internet technology not only drives the continuous development and improvement of children's popular science books in publishing content and presentation form,but also promotes the continuous innovation of publishing marketing mode,and provides more new ideas for the marketing of children's popular science books.Different marketing models reflect different perspectives on the marketing of children's popular science books.Crossover marketing is an effective way to increase the brand or product exposure of children's popular science books at the lowest possible cost in the existing market competition environment and improve the user's touch ability and scope.Through crossover cooperation with enterprises in other industries,publishers or distributors of popular science books for children can realize the sharing of communication channels,sales channels and user resources between the two sides.However,the crossover marketing of children's popular science books is also very challenging.In the process of crossover marketing,the publishing unit or distribution unit of children's popular science books should not only consider the personalized reading needs of children,but also pay attention to the values or consumption mode of parents,the buyer.This requires that in the process of crossover marketing,publishing units or distribution units of children's popular science books need to find appropriate crossover objects according to different development goals,give full play to the role of online and offline communication and sales channels on the basis of innovating crossover content and forms,make different forms of personalized content for targeted distribution according to the characteristics of users in different channels,and increase the possibility for consumers to obtain information and products of children's popular science books,At the same time,on the basis of the existing profit model,we can continue to develop diversified profit models in order to obtain a double harvest of economic and social benefits.