The Publishing Problems And Countermeasures Of Original Children's Popular Science Books In My Country

Over the years,children's publishing has gradually become the largest market segment in the national book retail market,and it also presents a thriving development trend.However,as more and more capital and technology enter the field of children's publishing,the competition becomes more and more fierce.In many categories published by children,childrern's popular science books play a vital role in cultivating the scientific quality of Chinese children.However,there are also a series of serious problems behind the prosperity of children's popular science books market.To introduce edition development momentum is so strong,the original children's science books appears the phenomenon of homogeneity,editing concept and unequal,book readers demand form a single,lack of artistic quality,compare the development momentum of rapid introduction of edition,the shortcomings of original children's science books in our country,has seriously affected the original children's development of popular science books power.In the actual market,the introduction of books by China's children widely read,but also had a corresponding impact.However,long-term reading of popular science books for children from abroad not only makes Chinese children easy to feel cultural alienation when they read them,but also conveys many western cultural concepts and values imperceptibly.Both for the inheritance of excellent Chinese culture,promote socialist values,or the progress of China's scientific development,there are some adverse effects.In addition,from the long-term perspective of social and cultural development,it will also hinder the "going out" of Chinese culture to some extent.Therefore,this paper will interpret and analyze the publishing concept of original children's popular science books based on the open book data and the data of dangdang and other important online bookstores,as well as the academic literature research on relevant issues.In the introduction,the research background and significance,domestic research status,research methods and research ideas of this paper are described,and the relevant concepts are defined.In the first chapter of the text,this paper will combine the open-book data and dangdang data to analyze the current children's publishing market in China from the perspective of the overall scale,competition subjects,development characteristics and the market proportion of original children's popular science books and introduced books.The second chapter studies the problems existing in the development of original children's popular science books and makes attribution analysis from different aspects.On the basis of the previous chapters,the third chapter provides some reference for the publishing concept of original children's popular science books from the perspectives of editing concept,brand building,editing team and marketing model.The fourth chapter is the summary of the chapter,based on the analysis of the previous basis,the future of the original children's science books for the outlook.