Study On The Problems And Solutions Of Original Children's Science Book

In twenty-first Century,children's publishing has gradually become the fastest growing and the most vigorous one in China's publishing industry.In the face of the children's book market competition is becoming increasingly fierce,the reform and restructuring of the publishing industry,overseas resources and capital inflows,the new changes of publishing content and form brought by the era of media convergence,children's publishing has created a new problem in prosperity.Children's popular science books as an important classification of children's market,at present,there are some problems such as lack of original ability,serious homogenization of topics,lack of children's standard concept and monotonous form.Therefore,based on the original children's science books as the research object,by the State Press and publication administration data released,"national news publication statistics" and the National Book Book retail market observation system to analyze the data in the current situation,the original children's science class book.Through literature analysis and on-the-spot investigation of the finishing,the children science book problems,and based on the problems combined with successful cases of children's science books,the publishing,dissemination,child psychology,brand management,marketing and other related theories,from the national level,social level and publishing enterprises level,put forward countermeasures.The author believes that the existence of the original children's science books chart is a complex social problem,the state has the responsibility to provide a good environment for the original children's science books,the stakeholders should also encourage the development of children's science books.