Research On The Development Status And Strategy Of Children's Popular Science Books In China

The proportion of children's population in the total population is high,and the amount of children's books is large.In 2019,children's popular science books accounted for 80% of the sales amount of children's books,and increase of 37% with a rapid development momentum.Open Book information technology Co.,Ltd.is a platform focusing on the data for the publishing industry.At present,it has monitored more than 4million kinds of books,more than 50 billion monitoring codes,and more than 3000 monitoring book sales units.The data range covers 30 provinces in China.It provides objective information and consulting services for publishing units and bookstores,which has reference significance for understanding the current situation and future trend of publishing.In addition,there are many publishing institutions in China,and children's popular science books have become an important part of book publishing and profit.Therefore,it is of great practical significance to study the current situation and development strategy of how to develop children's popular science books.According to the data of "Book ranking list,Market competition,and this kind of books recommended by publishing units in the past three years provided in the Open Book information technology Co.,Ltd.This paper analyzes the details of bestsellers and new books on the list,about competition in bookstores,comparison of various channels,publishing situation of this kind of books,publishing characteristics of these books,etc.This paper puts forward some specific development strategies,such as formulating content subdivision standards,enriching book content,introducing media technology,diversifying format,the combination of patriotism and scientific spirit,reasonable pricing,distinguishing selling prices between urban and rural areas,reasonable distribution of online and offline sales' channels,introducing modern marketing concepts,and paying attention to the use of data.With innovation as the main purpose and we strive to promote the futuredevelopment of children's popular science books in China.