Analysis Of The Development Strategy Of Popular Science Children's Books In China During Experience Economy Era

At present,modern society has entered the period of experience economy after agricultural economy,industrial economy and service economy.Experience economy to meet consumer needs and experience-oriented,resulting in new consumer cultures and concepts that affect consumer behavior.Media consumption is one of the most important consumptions in daily life,and it has changed in the era of experience economy,and the publishing industry is no exception.The use of new technology to enhance the book reading experience is one of the development trends in the publishing industry.The research on publishing development under the experience economy focuses on the influence of specific technology on the book products and on the retail space of the real books offline,while the research on the development strategy of books is less.In view of this,this paper explores the development strategy that should be adopted in the context of experience economy.The thesis mainly explores the development strategy of popular children's books by literature research and interview.The first chapter first expounds the connotation of the experience economy and the characteristics after entering the experience economy era,defines the concept of popular children's books,and then analyzes the shortcomings of the current research situation of the publishing industry under the current experience economy,and puts forward that the current publishing industry is mostly from the specific technical analysis of the impact on publishing books.The second chapter starts with the current development of popular science children's books in China,analyzes the main types and problems of popular science children's books in the market.The third chapter points out the influence of the experience economy era on popular children's books,and analyzes the different experiences in which they have been brought about.The fourth chapter expounds the development strategy that Chinese popular science children's books should adopt under the background of experience economy era,from the perspective of user experience,to enhance the core experience of publishing products and extend the publishing additional experience.Reflect on the problems in the current publication,with a view to the development of popular children's books to put forward a certain reference.