Research On The Publishing Status And Countermeasures Of Children's Popular Science Books In China

In recent years,although the era of intellectual media has set off a new reading revolution and made digital reading hot,paper reading is still just what new generation parents and children need.Against this background,children's book publishing maintains more than one-third of the national book retail market,becoming the main driving factor for the growth of China's book market.Among the many sub-categories of children's book publishing,children's popular science books rank the third largest sub-category in order to cultivate the scientific and cultural literacy and scientific exploration spirit of children.With the rapid development of science and technology,it is necessary for us to display colorful world wonders and attractive scientific knowledge to children through high-quality children's popular science books.This puts forward higher requirements for children's popular science books in our country.However,judging from the children's popular science books currently on the market,the situation is uneven and mixed,and there is a lack of excellent original science works.But the most dynamic and best-selling children's popular science books on the market often come from abroad,which has long dominated the popular science book market in China.Therefore,we need to reorganize the publishing status of children's popular science books in order to find problems under the new environmental conditions,in order to find a better way to solve the problem,promote the progress of China's original high-quality popular science books,and finally make our children's popular science books publishing market Harmonious Development.This article uses the multidisciplinary interdisciplinary theory of editing and publishing,journalism,marketing,marketing,etc.,and uses data analysis,sample analysis,unstructured interviews and other methods to study the publishing status of children's popular science books,including related to children's popular science books.Concept definition,variety structure,supply situation,demand situation are based on the overall market performance of original and imported books and their characteristics.Based on these current conditions,we can draw out the problems inthe publication of children's popular science books in China and give possible countermeasures.The full text is divided into four chapters.The introduction part discusses the research background,research significance,relevant literature review,research methods and innovations of this article.The first chapter is divided into five sections.First,it discusses the relevant concepts studied in this article.Second,it discusses the variety structure of children's popular science books from the content and expression of the book.Then,it starts from the supply and demand of children's popular science books to show the popular science of children.The publishing status of the book,and finally discusses the characteristics of the imported version and the original children's popular science books.The second chapter takes the process of book publishing as a node and combines the current development of children's popular science books to ask questions.The third chapter proposes new solutions different from the existing literature research from five aspects of book selection,content creation,talent cultivation,marketing promotion and book introduction.