Research On Children's Book Publishing In The100th Anniversary Of The Founding Of The Party

The former National Press and Publication Administration formally proposed the implementation of ‘Theme Publishing' project in 2003.After 20 years of development,the value of the theme publishing has become increasingly prominent,and the economic and social benefits have been achieved.Children's theme publishing is an indispensable important block in theme publishing.2021 is the 100 th anniversary of the founding of the Communist Party of China.Therefore,the analysis and research on children's theme publishing books for the 100 th anniversary of the founding of the Communist Party of China not only takes into account timeliness and theme,but also has great research value and significance.This paper takes the children's theme books of the 100 th anniversary of the founding of the Communist Party of China as the research object,and retrieves them through various channels such as Dangdang Online Bookstore,Jingdong Bookstore,Duxiu Database,and the book publishing institutions registered on the official website of the National Press and Publication Administration,official flagship stores and We Chat public accounts.119 children's theme books of the 100 th anniversary of the founding of the Communist Party of China officially published by December 31,2021 are selected as the research samples to conduct publishing analysis and marketing analysis of children's theme books published by the 100 th anniversary of the founding of the Communist Party of China.Publishing analysis includes publishing overview analysis,topic selection analysis,publishing house analysis,author analysis and publishing significance analysis;marketing analysis is the analysis of book marketing environment and marketing strategy.Through the analysis and research on the publication of theme books for the100 th anniversary of the founding of the Communist Party of China,it is found that some books still have the following shortcomings in the publishing process : obvious homogenization of books and repeated themes;publishing form is single,mainly paper books;the marketing mode is single,the propaganda way is monotonous.In view of the existing problems in the publication of children's theme books for the100 th anniversary of the founding of the Communist Party of China,this paper puts forward suggestions such as improving the ability of topic selection and planning,improving the quality of publication,and broadening the marketing mode.To provide reference for future book publishing industry to publish related topics.