| With the rapid development of new media,traditional media are facing a series of opportunities and challenges.How to stand out? Doing a good job of reporting on major topics is an effective way.Major subject coverage is an exercise and test of the integrated development of mainstream media,and it is also an important means for mainstream media to improve their communication,guidance,influence and credibility(referred to as the "four forces").2019 marks the 70 th anniversary of the founding of new China.In the context of media integration,this paper takes "the 70 th anniversary of the founding of the People's Republic of China" reports published by the paper edition of Inner Mongolia daily,WeChat public account,weibo and news.net during the period of 2019.1.1 to 2019.12.31 as research samples,and analyzes them with content analysis and case analysis.The thesis is mainly divided into four parts: content analysis,feature analysis,existing problems and optimization strategy.Through the research,it is found that the theme report of "the 70 th anniversary of the founding of new China" of Inner Mongolia daily shows the linkage between old and new media and pays attention to the integration of resources.The topics are diverse and the news content is rich.A combination of various forms,fusion features prominent;High degree of original content,more prominent authority;The report genre is rich,the news communication is given priority to wait for a characteristic.However,under the background of media convergence,there are some problems in the process of major subject reports of Inner Mongolia daily,such as uneven content quality;Media convergence is not yet mature;Visual effect to be rich;The reporting ideas need to be improved.The author puts forward the feasible optimization strategy for it.It provides some inspirations for the major subject reports of Inner Mongolia daily to better reflect the development of integrated media. |
PDF Full Text Request