| The theme publication of children originates from the concept of theme publication.It refers to the theme publication that are suitable for children and young people to read and integrate with the current theme publishing content,and have positive educational significance in politics,history and culture.It has provided a new direction for the development of the theme publishing activities,and has gradually become a new growth point in the subject publishing field.Therefore,through the analysis of some children's topic publishing books(2015-2018 has been published),the author points out the problems in the children's theme publication.From the perspective of topic,children's reading,and publishing,the author provide development advice for this type of book.Firstly,thispaper clarifies the concept and characteristics of children's theme publication,and sorts out its three historical stages.At the same time,it summarizes the current situation of children's theme publications and makes theory supportfor the research.Secondly,it analyzes the children's books selected for the national key topic publishing topics in the past four years,including its content type,publishing subject,creator and performance.Based on this,the author finds that there are problems such as insufficient content and form innovation in the book,lack of children's awareness in editing planning,unbalanced publishing subject structure,and weak marketing.In order to solve these problems and realize the development of children's theme publishing activities in the publishing market,this article will propose the development strategy of children's theme publication from the content level of subject publishing theme,the expression form of book publishing,the publishing level of children's reading perspective,the superior resource level of publishing house,and the marketing link of publication. |
