Research On The Development Of Chinese Children's Theme Publishing In The New Era

As a form of publication that serves the overall interests of the party and the state,theme publishing has long been attached importance to at the party and the country.The continuous introduction of incentive,optimization and relevant guarantee system has also promoted the rapid development of theme publishing.Nowadays,theme publishing has become an important part of China's publishing industry and an important indicator to evaluate the social benefits of publishing houses.Moreover,theme publishing is not limited to theoretical and academic publications,but also to more life-oriented and popular reading materials.The excellent market performance of children's book publishing has attracted many publishers to rush into the children's book publishing field to seek new business opportunities.As an important part of thematic publishing,children's theme publishing has its universality and particularity.On the one hand,children's publishing needs to carefully interpret the national policy and the current situation of The Times;on the other hand,it needs to comprehensively analyze the spiritual needs of children's readers.How to follow the trend in the new era,with a new vision,new ideas and new path of in-depth study of the theme publishing,planning and creating high-quality children's publications,is a major issue in front of children's publishers.This paper takes the development of children's theme publishing in the new era as the research subject.Firstly,the paper describes the meaning of the new era,summarizes the children's theme publishing in China,and discusses the necessity,reality and challenge of children's theme publishing in China.Then,the paper analyzes the opportunities and challenges in the development process of children's theme publishing by sorting out its current situation.In this process,analyses the children's needs to improve in the aspect of the subject published in our country,combined with the zhejiang children's publishing house,21 st century publishing house,publishing house of children's theme publications as an example for analysis,concrete view,for the study of the current situation of the development of successful experience,put forward the new age children's theme is the development strategy of objectivity,universality,published by the new era for Chinese children's book market healthy and orderly competition to provide new ideas.