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Research On The Emotional Communication Of The Major Theme Report Of People's Daily "70th Anniversary Of The Founding Of The People's Republic Of China"

Posted on:2022-01-10Degree:MasterType:Thesis
Country:ChinaCandidate:S H PengFull Text:PDF
GTID:2518306536951739Subject:Journalism and Communication
Abstract/Summary:PDF Full Text Request
The successful practice of the emotional communication of the People's Daily reports on the “70th Anniversary of the Founding of the People's Republic of China” has raised the temperature of major thematic reports and effectively enhanced the power of dissemination,influence,guidance,and credibility.At the same time,it provides users with an emotional experience and deepens the sense of national identity in the process of constructing collective memory.This research mainly adopts the methods of content analysis,text analysis and case study,in the framework made of four elements known as “cognition”,“media”,“background affect” and “cute affect”.This research takes the People's Daily “70th Anniversary of the Founding of the People's Republic of China”report as an example to make case study.This research is divided into five chapters.Chapter 1 is the introduction,which mainly elaborates the topic background,research significance,both domestic and foreign research reviews,research ideas,related theories,research methods,and research innovations.Chapter 2 mainly overviews the People's Daily “70th Anniversary of the Founding of the People's Republic of China” report,which includes 5 categories:number and time distribution,theme,form,reporter's person,language style and the layout design.Chapter 3 analyzes the background affect of the People's Daily report on the “70th Anniversary of the Founding of the People's Republic of China”,including high-frequent sentiment word analysis and matrix effect.Chapter 4 starts with the specific event of "Celebrating the 70 th Anniversary of the People's Republic of China" to analyze the cute affect of the People's Daily report on the “70th Anniversary of the Founding of the People's Republic of China”.Chapter 5 sublimates to the universal path of other mainstream media and puts forward the significance and enlightenment of the current emotional communication of the mainstream media.The mainstream media,in the process of transformation,development and deepen media convergence,can get inspiration from the successful practice of People's Daily,and build emotional communication matrix of various media platforms,so as to exert greater effects of emotional communication.In addition,not only in the "National Day" and other festival activities,in other major theme activities,including the cause of external publicity and international communication,emotional communication and emotional resonance can also play a good role.At the same time,with the amplification of emotional elements in media communication and interpersonal communication,the cultivation of emotional literacy should be put on the agenda as soon as possible.Finally,the mainstream media still need to realize that the application of emotional communication does not mean the abuse of emotion,and truth is still the life of news reports.In the process of emotional communication,the mainstream media should grasp this criterion,and produce excellent reports that are both rational,objective and emotional caring.
Keywords/Search Tags:emotional communication, major theme report, the People's Daily
PDF Full Text Request
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