Research On Children's Theme Publishing In China

Since the original state administration of press and publication began to implement the theme publishing project in2003,the prelude of theme publishing in the publishing industry has been officially opened.Although theme publishing has a long history,it has not put forward a clear concept before.Therefore,the understanding and planning of theme publishing will start a new chapter from this time point.Once the theme publication was proposed,it was highly valued by the national government and the publishing industry.Because theme publishing is the key publication which embodies the mainstream values of the country,the theme publishing is of great significance and far-reaching impact on the growth of young children.Children's theme publishing has the value of cultivating socialist core values,cultivating cultural self-confidence and shaping brand image.It has practical practical significance and reference significance for the development of theme publishing and children's publishing industry to study the children's theme publishing,which is specially targeted at children.Children's theme publication has distinct characteristics:compared with general children's publications,it has obvious theme color;compared with adult theme publications,it pays more attention to children's reading characteristics.Since the official implementation of the theme publishing project,the market scale of children's theme publishing books has been expanding,and the topics of children's national key theme publishing books are also increasing,and more and more double effect children's theme publishing books are constantly emerging.However,there are still many problems behind these achievements,such as publishing quality and author resources,market development and marketing publicity.In view of these problems,this paper puts forward relevant suggestions from the perspective of the state and publishing houses: government departments need to strengthen the support for children's theme publishing;publishing houses need to give full play to their advantages in overall planning,technological innovation,talent cultivation,copyright output and so on,and do a good job in publishing children's topics;publishers need to return to the children's standard and create a suitable environment from the perspective of children Thematic publications for children.Children oriented theme publishing bears a special mission of the times.Through the research on children's theme publishing,we hope to provide new ideas for its healthy development.