Research On Auditory Communication Of Autonomous Sensory Meridian Response Audio And Video From The Perspective Of Media Ecology

With the development of modern culture since the 1960 s,visual communication has an overwhelming advantage,and auditory communication has gradually been marginalized,resulting in the long-term imbalance of human media senses."Seeing" has replaced almost all other sense organs and has become the first way of perceiving things and the world.In audiovisual media,hearing is also often seen as a visual aid.With short videos as the mainstream media,fragmented visual culture dominates the way people receive information,resulting in one-sided cognition and sensationalism,which has a further impact on society.According to Mc Luhan's sensory balance theory,at present,it is urgent to return to the communication that focuses on the auditory senses,so as to balance people's comprehensive perception and form a holistic communicative thinking.Fortunately,with the express train equipped with technology,a variety of auditory media have entered people's daily lives,activating people's thinking from the perspective of hearing,and substituting people into the world of sound.ASMR,as an auditory medium,has shaped a certain auditory culture,activated human auditory perception with unique sound characteristics,and promoted contemporary audiovisual balance.By sorting out the literature,this paper asks the following questions:what content composition and communication characteristics does ASMR content have in auditory communication,what kind of media characteristics it forms,and what impact it has on society.Media environmental studies focus on the development of media themselves and the overall relationship between media and society.Based on the theoretical support of media environmental science,this paper constructs a research framework through the three theoretical propositions of the media environmental science system.Using the method of documentary materials,in-depth interviews,and case analysis,it analyzes the material and technical composition of media,the composition of symbols,and the direction of communication.,and the main aspects of the social impact brought about by this,research on the ASMR audios and videos on the two platforms of Lizhi and Bilibili,and explore the communication characteristics,media bias and social impact of ASMR,an auditory medium,enriching the Domestic research on ASMR,and considers the media development after auditory return from the perspective of sensory balance.Through in-depth research on ASMR audio and video,it is found that it uses mobile Internet communication technology,and relies on intelligent devices that can diversify content and professional recording devices that achieve perfect sound quality,realizing interconnection and cross-temporal communication.In terms of symbolic representation,it is mainly composed of sound symbols,character symbols and visual behavior symbols,which constitute the characteristics of the concept of communication rituals mentioned by James Carey.From the above research results on the media itself,the following conclusions can be drawn.In terms of communication bias,ASMR audio and video has a spatial bias.In the combination of virtual and reality,sound is used as a medium to give users a sense of physical intimacy and psychological companionship;in terms of social impact,this paper believes that ASMR audio and video are in the At the individual level,it brings about the auditory turn of media usage patterns,which affects the user's media perception,content interaction and user interaction.Consumption has driven the economic development of the hearing industry and changed the media landscape to a certain extent.Finally,this paper returns from the discussion of ASMR audio and video to auditory communication itself,and summarizes the importance of auditory communication in the present.Following the development logic of sensory balance,hearing has formed a new sensory balance,and it has risen from hearing to media.It shows that no matter how the medium evolves under the technology,it develops towards the overall sensory balance,in order to achieve the balance of people and the overall development of society.