Rural "Loudspeaker Broadcasting" In COVID-19 Epidemic Study On Auditory Experience And Communication Effect

As a tool of information dissemination and the "last mile" of rural broadcasting,loudspeaker broadcasting plays an important role in emergency response and policy publicity.In February 2020,when the COVID-19 epidemic prevention and control situation was serious,the rural "loudspeaker broadcast" sounded in towns and villages across the country,and the audio and video of the "loudspeaker broadcast" were also filmed and recorded for secondary dissemination on social media.This epidemic prevention and control in rural areas,each region of "big trumpet call" is as a kind of emergency broadcast at work,so,why the new media era of coexistence of various kinds of media broadcast this kind of mode of transmission can be revived in the form of loudspeakers,widespread attention,and play an important role in the epidemic prevention and control?Based on the above research question consciousness,this paper takes during COVID-February 19,2020,"horn shout-outs in rural epidemic prevention and control as the background,the object samples collected quantitative classification,and in the framework of cognitive behavioral theory,based on questionnaire and depth interview research method,analyzing the listener to the sensory experience of sound and voice communication effect.The research finds that the unique sound transmission characteristics of the broadcast are the deep reason for people to pay attention to the"loudspeaker propaganda".While sound is received by people's external organs,and causes changes in their inner sensory experience.People interpret the sound they hear and the sound environment they are in through activities such as "listening",understanding and conception.In the prevention and control of the epidemic,people heard the voice of the announcer which was different from the past,thus producing a different sensory experience,which further affected the transmission effect of the voice.In the sense of immersion brought by the sound,the listeners use their auditory imagination to form their inner impression of the loudspeakers in their minds and produce different auditory experience.Sound affects people's auditory sense,and then affects people's thinking and imagination,so as to arouse comprehensive sensory feelings.