Study On The Existing And Development Of Peasant Newspaper Under The Media Ecology Field Of Vision

The peasant newspaper is a kind of important media form of our country, they haveplayed an irreplaceable role in serving agriculture, country and farmers. The unique media form only exist in china and roughly pullulate, they had resplendence, but along with the going deep of innovation and opening, the peasant newspaper got into a jam of survival. The fragility of the farmer's newspaper results in the weak of it among the theoreticians. In the present, the study of the field focuses the management and the administration of the farmer's newspaper, some times only launch on media-self, recognize what is this media's actuality and what should to do, but ignored the media ecology' restrict and forces. Bases on this actuality, this text would import the media ecology into this study, set an example of The Masses of Country, explore why the farmer's newspaper are in hot water, in order to provide a new visual angle for the study.This study mostly adopted literature analytical method and chat method, combining the existing positive research of The Masses of Country, elaborate on the interaction between the Outside Ecology, Internal Ecology and Meaningful Ecology in The Masses of Country's differ seedtimes. and on this base, this text discussed the causations of getting into corner. Fatherly, pondered its development route.