A Historical Review And Development Trend Of Chinese Media Ecology Study(1978-2008)

With Ecological ideas infiltrated into the humanitarian area, ecologilization becomes the trend of media development. It's a senior form to build up a new harmonic pattern of media, policy, economy, culture and society with a virtuous circle. Chinese Media Ecology focuses on the combined effect of symbol, information, situation and society on the view of "individual-media-society system". On the background of 30-year-research on the Mass Communication, the essay analyses those research results from horizontal and vertical dimensions into four important periods. The essay tries to analyse those keywords and characteristics of every period and sets forth deep meanings of Chinese Media Ecology. On the basis of analysis above, the essay pretests that Chinese Media Ecology will grow up as a subject in time, of which the essay has tried to set up a form. It sums up 9 sorts of Chinese Media Ecological ideas and theories as support, such as Media Information and Resource Theory, Media Entirety and System Theory, Media Geography Theory, Media Area Theory, Media Situation Theory, Media Control Theory, Media Safty Theory, Media dentity Theory and Media Balanced Theory. The subject has complete form of research object, research content, research methods and research meanings.