Chinese Contemporary Theories Of Media Ecology

This paper mainly introduces the theory of Chinese media studies ecological history and the main opinion,and separately on the ecological theory of Chinese media studies and theoretical studies of Western media,the environment and the main representative of the opinion,on the basis of a focus on contemporary Chinese theoretical study of media ecology the main contents,including niche media,media ecosystems and the ecological crisis in media studies.In this paper,the basic framework of three main parts to illustrate this.The first part discusses the theory of Chinese media ecology studies the basic concepts of ecological theory and media studies at the rise of China.Chinese media theory to study the ecology of our country to start the spread of our country and scholars from the conscious,as distinct from the dissemination of research study is introduced from overseas.Chinese scholars of media awareness of ecological research is primary, rather than imported.Really sparked domestic debate about media ecology should be the Professor Shao Peiren Zhejiang University.The second part is mainly on the ecological theory of Chinese media and Western media have their own environmental study of the theory point to.Although they are from the perspective of ecology to study the media,but they do not like the focus.China is a media-centric,while the West is based on people-centered.Chinese media have SHAO Pei-ren ecological theoretical research on the media environment and the media to the theory,and theoretical studies of Western media environment has McLuhan media media concept and the concept of Boltzmann.The third part focuses on the ecological theory of Chinese contemporary media studies.There are niche media research,media ecosystem research,media studies ecological crisis.Niche media is the media at a specific time and space occupied on the location and condition.Newspaper occupied space in a short production cycle of the resource niche media,radio is the time occupied by the spread of the frequency of sound-based spatial niche,television is the time occupied in the main draw in the spread of the sound space of the niche channels.Eco-system is the use of the media ecology perspective,the media as an ecosystem,the media ecosystem is a life-changing system, this allows us to observe and analyze the spread of the phenomenon has a more macro perspective.Ecological crisis in the media is mainly expressed in increased homogenization of media content,media speculation sensational,vulgar taste,culture media,such as ecological damage.The main reason is the media dislocation,lack of media and media offside.Therefore,we should establish a media and media of healthy competition between the opinion,at the same time the media should also strengthen self-discipline,improve relevant laws and regulations.