Analysis On The Communication Mode And Impact Of Online Media From The Perspective Of Media Ecology

Analysis on the communication mode and impact of Online media fromthe perspective of Media EcologyEver since the approach of electronic age, media technology is becomingincreasingly diversified, among which the development of online media is mosteye-catching. People rely on online media to conduct specific searching andextensive accumulation in all kinds of information demand including in theprocess of study, work, life, and recreation. Online media has already becomethe most convenient and rapid communication channel of all in contemporarysociety. Based on the important status of online media and its close connectionwith social life, the analysis on online media boasts not only theoreticalmeaning but also strong practical significance.Different from the various academic theses on online media, this paperfocuses on its environment, and tries to dig into how media serve as theextension of human emotions and gradually change individual personalbehavior as well as promote the social civilization from the theoreticalperspective of media ecology and with the method of studying on celebratedlearners, theories, study tendency and so on.In addition, this paper also adopts the relevant actual case study to verifythe academic theories of online media ecology. From the illustration on thetransition from the virtual media environment to real social environment, thispaper conducts in-depth analysis on the social impact on online mediacommunication mode, examine and discuss on the social impact of onlinemedia environment on the basis of media ecology.