Research On Communication Characteristics And Bias Of Communication Of VR Video From The Perspective Of Media Ecology

China Electronics Standardization Institute released its White Paper on Virtual Reality Industry Development released in April 2016,stating that "in the next 3-5 years,we will gradually promote the field of virtual reality application and further promote the application of virtual reality technology in life,public safety,industry Design,Medical,Planning,Transportation and Cultural Education Industries and Fields " [China Institute of Electronic and Information Technology.White Paper on Virtual Reality Industry Development,2016.04.Therefore,in the foreseeable future,virtual reality technology will gradually penetrate into all fields of our life.As the technology matures and the application scope expands,the virtual reality media will also become the more important media in the near future Therefore,based on VR video,which is the most widely used virtual reality technology at present,it is of great practical and theoretical significance to study its propagation bias.As a medium of media yet to be further studied,this dissertation mainly focuses on the media environment theory as a theoretical support,VR video as the research object,clarifies its technical characteristics,symbolic bias and communication bias in turn.After the above research,The influence of media's social environment on the social,personal and environmental factors is of practical significance in guiding the sound development of virtual reality technology.This paper is divided into four main sections.The first section of the essay is a review of the research status and theoretical support: focusing on the main research perspectives and research results of the academic community on the VR video object,as well as the main video distribution platform Based on the virtual reality technology development and distribution,through the systematic combing to determine the current status of VR video development and direction of development,and by selecting the main theoretical points of the media environment,positioning the main theme for VR video transmission bias research;The second section focuses on the physical properties of virtual reality media,including research on the characteristics of media use and media transmission biases.In particular,it studies the media technology characteristics of virtual reality technology from the point of view of technology evolution path,main technical characteristics,virtual reality system operation flow and technology application scene.From the perspective of the media running symbols such as video,sound effect and somatosensory of VR video,Characteristics,the above two aspects together constitute the use of virtual reality media research.Based on the study of media bias,further research on the transmission bias in the virtual reality scene is considered.The research shows that the virtual reality media is the extreme space-bias media,while the somatosensory media is the media that is biased towards the scene.The third section studies the social influence of VR video virtual reality media,and analyzes the influence of media evolution on individuals from the perspectives of personal cognition,production methods and interaction methods.It also analyzes the influence of media evolution on society from aspects of social stability,hierarchical structure and social formation Influence;culture main reason,cultural logic and cultural consumption and other aspects of the analysis of media evolution on the impact of culture.The fourth section is the concluding remarks,from the theoretical study of regression to the reality of research,the main concern of VR video reality development status,an example analysis of the main video distribution platform VR video main features.Finally,this paper points out that the development of virtual reality media is overwhelming.The "media revolution" is coming,and the research on the nature,motivation,process and influence of the revolution still needs to be continued.The theoretical research needs to guide the realistic development of virtual reality media Road to development.