Japanese Anime’s Transmitting Under The View Of Media Ecology

Japan have a rapid economic recovery after the Second World War, Japanese spread their values which is a part of the Japan’s ideology when they introducting their corporate culture to other countries. Japanese have created a integrity and reliable international image in the worldwide by their best. Animation became a symbol of Japan’s culture, it is the dominant in the international communication of Japan’s culture, there are Japan’s traditional culture, Japan’s high-tech, Japan’s energy saving concept and so on. As Japanese anime has been communicated all of the world, Japan’s national image imprinted in the thinking of the global animation consumer groups, Japan’s culture and values is also approved. Animation as a carrier for the dissemination of information, it is a media, and a part of the whole environment of media. Japanese anime has a long history, it obtain the brilliant achievements step by step. Thanks to the protection and endorsement of their media environment including the government, economy, the talented person, the new media, and the research to the excellent part of foreign cultures.About cognitive and attitude, Japanese anime show the romantic view of art, the radical spirit of "bushido" and the open ethics to the audience. About behavioral dimensions, Japanese anime mainly affect the consumption patterns and the environment of language.There is so much shortages in China’s animation industry, it involves the lack of talent, the lack of original content, the single communication channel. The development of our animation is not with the media new times. It is so young in audience positioning. It needs more scientific guidance from government. The dissemination of information the source, the optimization of content, the development of communication channels, the elimination of noise, the repositioning of audience, the efficient use to feedback, all of these, it is the road that China’s animation’s future would be.