Research On The Weight Loss Report Text Of China Youth Daily From The Perspective Of Frame Theory (2011-2021)

Influenced by a single popular aesthetic,the body anxiety and aesthetic alienation in society have kidnapped many people who blindly pursue a "good body".At the same time,the number of people whose health is affected by obesity continues to grow.Weight loss has become a current upsurge.In this popular phenomenon,the current situation of the public's pursuit of morbid Aesthetics needs to be changed,and the attention to the harm of real obesity to health needs to be improved.In this regard,the news media plays a vital role in guiding the public.Therefore,it is of great significance to study the coverage of mass media on weight loss issues.Taking China Youth Daily as the research object,this paper takes the news reports on weight loss from January 2011 to August 2021 as the research sample.Based on the content and structure of Zang Guoren's research in Taiwan,113 pieces of Chinese scholars' research were systematically analyzed based on the content and structure of Zang Guoren's medium and high-level literature.High level content analysis is to answer the question of "what is this" from a macro perspective.The author mainly analyzes the two categories of report theme and report genre;This paper makes a middle level analysis on the four parts of reporting tendency,news source,news schema structure and reporting object;This paper makes a low-level analysis on the three parts: Title keywords,text high-frequency words and report form.Explore the general situation of the weight loss report of China Youth Daily,find the existing problems,and put forward feasible suggestions.The study found that although China Youth Daily paid more attention to the issue of weight loss,it was still insufficient.The report content is patterned,the theme distribution is uneven,and the source of information is single,which affects the communication effect.Moreover,there is a problem of emphasizing personal factors and the stereotyped image of "dieters",which leads to the cognitive deviation of the audience for weight loss,which is not conducive to solving all kinds of weight loss problems in reality.The corresponding optimization strategies are summarized.News reports should deeply explore the essence of weight loss,form a variety of reporting perspectives,appropriately increase news sources,and explore the hidden meaning behind the spiritual shackles that trap many people.Activate readers to think more comprehensively,treat weight loss dialectically and pluralistically,create an open public opinion environment,and guide the public to form a correct understanding of weight loss.