An Analysis On Reporting Frames Of Youth Entrepreneurial News In The China Youth Daily(from2004to2011)

With China’s economic growth, the constant improvement of the economic environment,more and more people take part in the activities of establishing a business, young men arethe main business groups. From the central government to the local government,they haveissued many policies of encouraging entrepreneurship, many mass media open up moreentrepreneurial column or single-minded board to analysis the policies or report the storiesof people who establishing a business. This paper select the reports of young people whoare establishing a business for report object, the Business Weekly of the China YouthDaily is the main text source.The author want to summarize the mass media how toframing of reports about youth establishing a business.This paper uses the research results of Taiwan scholars,such as Weiwen Zhong andGuoren Zang and so on, they advanced three-decker theory and two selectionmechanism.This article establish the index from three level:high,middle and microlevel.Statistic data and analysis one text by using Content Analysis Method and TextAnalysis Method,finding the frame of news reports.The author thinks that,the reportsabout young people establishing a business in Business Weekly of the China Youth Dailyshow an obvious character,that the news reports based on episodic frame which people’sstories are in the highest flight.The report frame based on entrepreneurial heroes is faraway from which based on entrepreneurial civilians,and the frame is always changing.Butthe thematic frame accounted for less which based on explanation and evaluation,and it’sauxiliary.This paper proposes that,the frame is affected by many factors,such as themedia’s normal operation,the times background of establishing a business,the newspaperpositioning and reporting style of the China Youth Daily,the policies and the control ofjournalists.