Frame Analysis Of Doctor-patient Relotionship Reports Of "china Youth Daily"

In reality, it is very difficult for people to have a deep understanding of what happens around them because of the limited ability and time. Usually people just construct the social reality in their minds by means of word or picture information which presented by the media.News Frame Theory discusses that there is a frame in every piece of news and each of the news version could only reappear part of the reality, which will influence the readers' understanding of the reality. The essence of the framework is the process of news significance construction, which not only tells people what to think about, as well the more important is how people think about it.According to the opinions of Gansom and based on the news frame theory, this research takes "China Youth Daily" as the target media and analyzes the doctor and patient relationship reports in terms of the theme and contents, the message resources and graph structure of the newspaper reports version framework, which reveals how the newspaper constructs objective reality by news framework choice and reconstruction organism, and in what ways it influences the views and opinions of readers on the doctor and patient relationship, then it is helpful for us to know the essence of news.There are several research findings in the news report theme frame of "China Youth Daily", they are:the disputes between doctor and patient are emphasized while the reports on how to deal with the disputes are less; the explanation on the solution of the current problems is more sequential; There are shortages of concrete reform, plan and actions. In the resources of the news report:it is biased of the strong groups, for example:the doctors, the officials, the academies and experts; there is little sound of patients to the media; while the voice of the folk medical care team, and varieties of medical association to media is nearly silent. In the graph structure of news report:the balance of different graph structures is more emphasized; the oral responses is very monotonous, a lack of lasting and organized materials.With the fast development of society, media play an increasingly important role in the relationship between doctor and patient, and the media should apply the news framework properly with the guidance of harmonious concept in the overall, accurate and objective principle to construct the virtuous news transm it mode. In the theme-choosing aspect, all the materials should be presented overall and emphasized with some materials. In the resources of news, we should try to be from various angles and keep the balance. In the graph structure arrangement, we should try to optimize the structure and build the overall view. Therefore, the media can construct a communicative platform for doctors and patients, which will become a bridge between doctor and patient; we will construct a civilized, ordered and harmonious medical environment, which will be the strong motivation for the harmonious development of the whole society.