Innovative Research On The Report Of People's Daily "70 Years Since The Founding Of New China"

Nowadays,in the context of artificial intelligence and integrated media environment,the media environment has changed a lot.Traditional news production methods and communication modes have been impacted.At present,the wide use of new technologies,such as large data,makes the diversity of information presented,H5,long figure,such as the rapid development,makes the People's Daily that the authority of the media also to constantly adapt to environmental changes,closely related to the background of fragmentation and attention is scarce,and won the users,making the audience demand of novel works,good communication can be achieved.Since its inception,People's Daily has developed from a single newspaper into a new media group in the form of omnimedia.It has made continuous efforts to promote media convergence and innovative development,and its communication effect and influence have always been at the top of the list.Therefore,this article selects the People's Daily "the 70 th anniversary of the founding of new China" major theme of this report as the research object,using literature research,according to news reports several levels of innovation,from the concept of innovation,product innovation and channel three Angle analysis,combined with a large number of case analysis,put forward their own thinking.After research,the author found that in the report on the 70 th anniversary of the founding of new China,the People's Daily gave full play to the advantages of the mainstream media and launched a series of high-quality content,which reflected The Times,technology and innovation.In terms of concept innovation,applied the theory of immersive communication,changed from interaction to immersion,realized the "I am" of the audience,and then constructed the collective memory of 70 years of prosperity and development of the motherland.In terms of product innovation,technological innovation product form should be highlighted to make the content and form highly integrated,and at the same time pay attention to the highly integrated transmitter and receiver,from multi-directional transmission to imparting one;In the channel innovation,play the advantages of matrix,comprehensive integration of the report.