Research On Short Video News On The 70th Anniversary Of The Founding Of China On The New Media Platform Of "CCTV News"

Festivals are indispensable in China.Chinese festivals often contain historical and cultural connotations and the commemorative significance of national development.The media’s festival reports are not only retelling and reproducing festival scenes,but also constructing a discourse field in the media,and make a process of delivering value recognition.2019 marks the 70 th anniversary of the founding of the People’s Republic of China,it was an important historical node and also an important festival in our country.The national celebration has become an important topic in media.In recent years,the development of the mobile Internet has made short videos popular.They are widely used in news reports and have certain research value.This article takes the short video news about the 70 th anniversary of the National Day on the "CCTV News" new media platform as the research object,then analyzes the report of the short video news on the 70 th anniversary of the National Day by the new media of "CCTV News",and explores the use of short videos to optimize festival reports in the future.The introduction part of this article introduces the development and current status of short video news,explains the advantages of short video applied to news reporting,and expounds the important historical significance of "the 70 th anniversary of the National Day".Chapter 1 defines the concept of short video news,introduces CCTV’s festival reports in the new media era,and sorts through the practice of short video news reporting in CCTV’s festival reports.Chapter 2 will show some information about 70 th anniversary short videos from Weibo,mobile client,Douyin named “CCTV News”,then statistics and analysis the information.Chapter 3introduces the characteristics of short video news on the 70 th anniversary of the National Day of CCTV News from four aspects:report style,new technology helps news production,fragmented dissemination,reporter image changes,and audience interaction effects.Chapter 4 anyliszes the short video news on the 70 th anniversary of the National Day from “CCTV News” in 3 ways as agenda setting,national image construction,and media ceremony construction.Chapter 5 points out some problems,and put forward optimization suggestions for the future short video festival reports of "CCTV News".The festival reports of the news media are a concentrated display of our country’s social environment,people’s lives,economic conditions,and humanities.From the festival reports,we can see our country’s cultural and historical background and current social development.Major festivals in China usually have obvious Chinese characteristics and can show the national culture and national spirit of the Chinese nation.Currently,short video news is popular with the public for its characteristics such as conforming to human memory habits,convenient production and viewing,fragmented dissemination,and strong sense of presence.However,it also has shortcomings such as rough editing and insufficient knowledge.To make good use of short video news to create more hierarchical and better-looking festival reports,CCTV New Media also needs to form a more professional new media team to optimize news production and new media operations to prevent intense short video news Lost audiences in the competition.