Research On Digital Reading Promotion Of University Library

With the promotion of digital reading,the library of university should play an important role as the cultural and educational center for university students.First of all,the service work of digital reading promotion must be done well.Meanwhile,the emergence of new media has become an important way for digital reading promotion.In this paper,through the questionnaire survey of digital reading of college students,the purpose is to know about the digital reading circumstances of college students,their satisfaction with digital reading service and so on.What's more,based on the results of digital reading and its promotion circumstances,some strategies about the promotion of college students' digital reading will be put forward.Considering the inadequacies of the libraries,some suggestions will be given in order to help them classify their own functions in the environment of digital reading.The research in this paper includes six parts: The first part is the introduction,which mainly elaborates the research background,significance of this paper,the development of digital reading at home and abroad and the research methods and innovations.The second part is mainly related to the concept and the introduction of digital reading and traditional reading promotion.The third part focuses on university library's main ways of using the new media such as microblog and wechat to carry on the digital reading promotion.The fourth part is about the design and analysis of the questionnaire which is about the investigating of digital reading's application among college students and the satisfaction of the students.This paper analyzes the influence of the digital reading on the college students through the questionnaire and also the restrictions of the digital reading.The fifth part is the improvement measures of the digital reading promotion in the university library considering the restricting factors.Through the cooperation among the libraries,the promotion work of digital reading will be more successful.The sixth part is the conclusion,which summarizes the whole process of the paper,analyzes the shortcomings of the paper and prospects for the future development of digital reading in university libraries.