| The COVID-19(Corona Virus Disease 2019)is one of the representative events of public health emergencies.The performance of the media and the innovation of reporting forms are a bright spot.Short news videos are widely used due to their wide audience,fast dissemination,and rich content.It has a place in the form of reporting.In recent years,the development trend of traditional media integration has become more and more obvious.As a typical model of media integration,"We Video" of the Beijing News has a certain enlightening significance."The Beijing News" "We Video" is the result of the "Beijing News" and Tencent News,using new media platforms such as Weibo,We Chat,Client,Tencent Video,and Kuaishou to actively explore the road to omnimedia transformation.Among them,Weibo The attempt on the short video platform was relatively successful.The "We Video" of the "Beijing News" was responsible for the mainstream media's news reporting during the COVID-19: communicating the voices of the people,changing the mood of the people,dispelling doubts,realizing social mobilization,and actively conducting public opinion guidance,which also reflects the news.Special functions of short video: detailed information,intuitive expression of scenes,and enrichment of report sources with the shooting system.At present,my country is making every effort to build an all-media communication system.How mainstream media should use the advantages of media integration to report public health emergencies has become an important topic at the moment.This article takes the information dissemination of the COVID-19 in 2020 as the background,and based on the agenda setting theory,collates and analyzes the official Weibo of the "We Video" of the Beijing News from December 31,2019 to March 31,2020.in-depth interviews with the main staff during the production process of the short news video in the form of field internship,in order to understand the production process,and explore the mainstream media in the public health emergency.The characteristics,functions,and existing problems of short video news on Weibo will further improve reporting strategies and make suggestions on the form of short video news reports. |
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