A Study On The Agenda Network Of The Media And The Public In COVID-19 Epidemic

As a sudden public health event,the COVID-19 epidemic has brought great impact on people's normal life order,and the media has played an important role in controlling the epidemic.This paper focuses on the following questions: regarding the COVID-19 epidemic,how do different media forms of the same media build agenda networks? What are the characteristics of the public agenda network in China? Is there any correlation between the media agenda network and the public agenda network?This paper,by using the method of content analysis and social network analysis to the People's Daily newspaper,the People's Daily reported weibo and twitter platform to study the public blog,mainly has the following findings: 1.The People's Daily newspaper network on the agenda,the People's Daily microblog agenda as well as the public agenda network structure characteristics and their respective attributes present a consistency.People's Daily has a single core issue,focusing on the portrayal of "official anti-epidemic measures".Micro-blog of People's Daily focuses on multiple topics,and has prominent functions of epidemic reporting,supervision and accountability compared with newspaper.Public agenda network attaches great importance to economic life issues,and the construction of agenda network is the most complicated.2.The media agenda network and the public agenda network of People's Daily have certain limitations due to their respective attributes.The positive attitude of the newspaper was the highest,while the negative attitude of the public was the highest.The closeness and popularity of the agenda setting of the People's Daily and the power of media supervision need to be strengthened.The public agenda network has the tendency of extreme emotion and lacks rational thinking in the face of some information.3.Through QAP analysis,it is found that the newspaper agenda network of People's Daily,the Weibo agenda network of People's Daily and the public agenda network are all pair related,indicating that the media agenda and the public agenda influence and interact with each other,and People's Daily pays attention to the strategic development of different platforms.By studying the COVID-19 epidemic agenda network of People's Daily newspaper,People's Daily Weibo and the online public,this paper extends the research on the theory of online agenda setting to the scope of public health events in the Chinese context,and enriches the theoretical achievements of online agenda setting.At the same time,it also has some reference significance for how to better play the role of mainstream media to convey information to the public in public health events.