A Study On The Interaction Of Policy, Media And Public Agenda In Public Emergency

We are now surrounded with crisis. Especially in the conformation period of the society, different kind of public emergencies happened frequently. This has brought great influence to the society. Crisis management is now being faced with unprecedented challenge because of the rapid development of new media which accelerates the dissemination of crisis information. Agenda interaction makes great contribution to information communication, public opinion guidance and the establishment of negotiation mode of public policy and becomes the key to crisis management in public emergency. The interaction of policy, media and public agenda is a dynamic process. Policy agenda setting, media agenda setting and public agenda setting are the three key elements of agenda interaction. None of them could be missed. The research on the characteristic, mechanism and influence factor of agenda interaction is one of the major parts of this study. Such theories as agenda setting theory play great role in the research. It's a pleasure if this study can make any contribution to the improvement of the interaction mechanism of policy, media and public agenda and the management of crisis.