Card-based User Interface Design Of The Content E-commerce APP

The overload information of content e-commerce APP makes users easily get lost in the process of interface operation.Card-based design keeps the interface visual display and user cognitive experience in balance.So it gradually becomes the core design mode of content e-commerce APP interface design.Card-based user interface design is the mainstream design mode to improve information transmission efficiency and user experience quality.The thesis takes the Seek Seed content-based e-commerce APP as the design object,studies the relationship between card-based design and user experience,constructs the card-based design experience model of content e-commerce APP,and carries out design practice in this project.First of all,the thesis studies the experience elements and characteristics of cardbased design,decomposes and transforms the design rules and effects of card-based interface,summarizes six conventional information card types and homologous using scenarios in content e-commerce APP by means of literature research,case analysis and user research.The author summarizes the experience characteristics of card interface into four aspects: layering,aesthetics,modularization and interactivity,thus establishing card-based design experience model and card interface design process.Secondly,the thesis aims at the brand design and interface design requirements of the project based on the project Seek Seed APP.The whole card-based interface design process is constructed.Based on the product information architecture and the four key tasks of users using products,interviews and questionnaires are used to conduct target user research and demand analysis.As a result,a user character model is established to provide reference for decision-making in design practice.Thirdly,the design project is divided into four stages.In the first stage,the author designs the brand logo of Seek Seed,and the brand recognition visual system is constructed with Seek Seed preliminary strategy.In the second stage,the author established the card-based design specification system based on the users experience elements of card-based design experience model,including information organization,card texture,spatial layout and card interaction.In the third stage,the design process of card-type interface is adopted,and the prototype design of card-type layout is carried out according to the product requirement document and interactive flow chart.In the fourth stage,the visual design of card-based interface is carried out around the five main process pages of Seek Seed users' core paths,including "watching posts","having fun","posting posts","going social circles".Finally,focusing on the ease of use in the user experience,the quality evaluation method of Seek Seed APP card-based interface design is established.The expert users and ordinary users are invited to a test and evaluate the interface prototype.Based on the qualitative and quantitative test results,the thesis carries out interface iteration and optimization.In the thesis,the influence of card design on user experience is deeply studied,and the card design experience model is constructed,which provides theoretical and practical reference for building a better card interface experience.