A Study On Interactive UI Design Of Vertical E-commerce Mobile APP Based On User Experience

With the rapid economic development,the people's living standard has improved and both the material and spiritual life of them get enormously enriched.Nowadays the Internet has widely spread in our society,which tightly adheres to economic activities.With the support of national policy,Internet economy is booming which leads to a great leap in the E-commerce industry.For consumers,comprehensive E-commerce websites offer them global information about a myriad of goods,making the one-step shopping extremely convenient.However,too much goods combined with massive information confuse the consumers when they are selecting and comparing what they want.In this scenario,the consumers also consume abundant time and energy besides money.In today's high-pacing society,people prefer more specific E-commerce website.On the other hand,the entrepreneur should realize that,as the major E-commerce portion on the Internet has been possessed by comprehensive E-commerce like JD.com and Taobao.com,the most practical way to survive is to explore another type of E-commerce.Thus recently a new E-commerce has come into existence---Vertical E-commerce.There is no doubt that the smart phone has played a key role in our daily life,as its functions of communication,entertainment,social interaction and working concentrate in a physically handful machine.The reliance on smart phone for modern society exceeds that of on the computer.For most people who lack of free time to visit the physical store and using the computer,the best alternative is to go shopping with a smart phone with a convenient APP.Therefore all the E-commerce companies launch their own APPs on the mobile terminal which is parallel to those on PC terminal.Due to the effectiveness and convenience of mobile E-commerce,as well as the high availability of fractional time,mobile E-commerce APP gradually receives the people's trust.The turn volume and profit from mobile E-commerce exceed those of PC E-commerce,making all the E-commerce companies turn to focus their business on mobile E-commerce.In the wake of the booming of comprehensive E-commerce,the vertical E-commerce also get extensively increasing.Thus to survive in the pierce competition in E-commerce industry,the designers should value,beside the main level of commodity selection and price advantages,the flexible properties of UI in mobile E-commerce APP.Then what is a suitable Ecommerce APP? A suitable APP needs to be visually beautiful and instructive to guide consumers to browse in the website.This design art is related to the user experience.The highest level of user experience is to satisfy the users' inner needs,by creating an atmosphere for users to experience with no pressure.In short,a suitable E-commerce APP can elevate the loyalty and reliance of the consumers on it.From this point of view,the UI design based on the user experience is of great significance.This paper mainly studies the UI design of vertical E-commerce APP on mobile terminal.This paper work and to obtain the main result of mainly includes the following several aspects: 1,for the user experience,interface design,electricity move up and define the concept.2,my electricity enterprise internship experience with the original vertical electrical business mobile interface design practice,for example,supporting the user experience for mobile terminal interface design,the necessity and importance of the early stage of the design in-depth user research,on the basis of insight into user needs to carry on the design,the late also for secondary user testing,inductive absorbing feedback,trying to sums up the vertical electric business some characteristics of the mobile terminal interface design,vertical electrical contractor for later mobile terminal to provide some referential ideas and Suggestions.