E-Commerce Shopping Website Interface Design Study Guided By User Experience

With the rapid development of Internet technology environment, more and more e-commerce shopping website won the favor of people. E-commerce shopping website experienced nearly a decade of development by a growing gradually transformed into mature, and new website business model is also in the exploratory stage. Stand in the intense shopping site with electricity suppliers, not only to improve the conversion rate of your website, and web designing from a user’s perspective. Enable users navigating and operating website smoothly and happily. In the web interface design, user experience has become one of the important elements of a pivotal, and this experience research is gradually upgrading from the depth and breadth. From the beginning of the pursuit of the public mental emotional experience to a higher level of immersion, it shows that user interface design experience is trying to achieve a sense of distance between users and the web interface gradual elimination, and it is the way to achieve complete release of the human user experience. Visible in the electricity supplier web interface design shopping site has a pivotal position, while making the user experience factors that influence web site’s conversion rate shopping, it is not easy to do both.In this paper, the electricity shopping website for interface design research improve website conversion rates in both at the same time, based on the experience of a sense of how to improve the operation of the electricity supplier shopping site. This paper summarizes the work done and by the main results are as follows:1, based on the relevant literature, summarizes the elements of the user experience, describes the experience of three levels of user experience, interface analysis, and gives the user experience, interface design, the electricity supplier to define the concept of shopping sites.2, through focus groups and survey research and analysis, a series of shopping for electricity supplier website interface design, factors important to note there are five, and four levels of users, designers, technology and the environment, etc. discussed.3, according to the electricity supplier shopping website interface experience level model, the design practice guide, a set of user-experience-oriented aspects of the electricity business model shopping website interface design and analysis methods.4, to shopping website interface design examples own electricity supplier for the study, confirmed that dozens of interface design process should be consistently oriented to the user experience, not only have a thorough pre-design user research, deep insight into the needs of users, the latter should also be users with repeated testing.