Design And Application Of E-commerce APP Interface Based On User Experience

With the development of mobile Internet technology,the Internet economy has become more and more mobile,and all kinds of e-commerce apps emerge in endlessly in the tide of the times.As a bridge to communicate with users,APP interface design plays the most direct role in user experience.Excellent user experience has become the soft power under the competition of major apps,which not only helps to enhance user stickiness,improve user loyalty,but also further brings benefits to enterprise operation and creates good reputation.This paper aims to explore the design of e-commerce app interface through literature research,qualitative and quantitative research,competitive product analysis and other research methods.Based on the structural layout,text,image icon,color and other basic elements of APP interface design,combined with the three levels of Don Norman user experience,this paper summarizes the new perspective of e-commerce app interface design.Investigate the similar competitive products in the market,analyze the advantages and disadvantages of their interface design,as well as the in-depth questionnaire survey of users,observe the usage habits of the target users,and explore the potential problems of interface design.To seek the most accurate design positioning that meets the needs of users,so that the e-commerce app interface design can give unique visual experience to the expression of subjective experience such as emotion and emotion,and create a more comfortable,fluent and rich interface design.Finally,the author transforms the theory into practice and shows the research results through the practical projects in the work.It can provide some reference for the application research of APP interface design based on user experience.