Optimizing The Design Of E-commerce Shopping Guide APP Interface Based On User Experience

With the increasingly fierce competition in the online shopping guide application market,how to improve the order conversion rate of the online shopping guide platform has become the key to the survival of the enterprise.Based on the user experience theory,this paper studies the interface design of the online shopping guide APP.While taking into account the psychological and emotional experience of the target users,the target users are immersed in the online shopping guide APP,and finally improve the viscosity and loyalty of the e-commerce shopping guide platform.Degree,as well as improving the content click rate and order conversion rate of online shopping guide APP,bring more profit to the enterprise.Here,the online shopping guide platform rebate APP is used as the research carrier,and the target user research of the rebate APP is used as the basic data.Based on the user experience,the combination of copywriting design,visual communication,interaction design,psychology and other theories is combined with the current mainstream online shopping guide.The case analysis of interface design in APP,through the research and analysis methods of user interviews and questionnaires,summarizes the specific methods of optimizing interface design from the perspectives of copywriting,visual color and information level,and provides a set of interface design for rebate network APP.A viable methodology.