Based On User Experience Of Clothing E-commerce Website Interface Design Research

In the era of perceptual experience,in order to meet the increasingly demanding of fastidious users,user experience design has become an important means to survival in e-commerce spring tide.With the development of China's e-commerce and the concept of user experience deeply rooted,consumers have increasingly valued the shopping experience of apparel e-commerce sites.Therefore,this thesis introduces the user experience into the interface design process of the apparel e-commerce website;constrains and perfects the design of the clothing e-commerce website interface,and proposes a design method for the clothing e-commerce website which meets the user experience,enriching and perfecting the clothing e-commerce design.At the same time,the website interface design theory provides a theoretical basis for the user experience research in the interface design process.The thesis firstly analyzes the background and research status of the project,clears and defines the purpose,contents and methods of the research.Then it elaborates some related theories of user experience,and analyzes the relationship between the user experience and the website interface.And then proposes the interface design of the clothing network ecommerce website based on the user experience to limit the principles and methods.At the strategic level,user needs are identified through analyzing the website goals and user surveys.At the scoping stage,the main functions and contents of the website are sorted out through user requirements.At the structural stage,the functional information architecture and logic are designed through the mind map.In the framework of the stage,through the combination of interface design,navigation design and information design,in the form of prototype diagrams to design the function in the form of the website interface,as well as the layout and level of the website interface.In the presentation stage,through the control of the website interface style,the design of the website logo,text,graphics,and colors to achieve the visual effects of the entire website interface;Finally,with the help of the clothing network ecommerce website-the trend of the uprising interface design,verification The feasibility of this method.The innovation of this paper lies in an in-depth analysis of the interface design of clothing e-commerce websites from the perspective of the five elements of user experience,and puts forward the principles and methods for the interface design of clothing e-commerce websites based on the five elements of user experience,and clothing based on user experience.E-commerce website interface design evaluation method.