News Production Of Local Media Based On Short Videos

In the era of "information explosion" and faster pace of life,short videos fill fragmented time of audiences with short length and vivid narrative,and to a certain extent meet the audience's information needs.For local media,how to accurately understand audience preferences and produce high-quality short videos while overcoming many difficulties in existing technology and institutional dimensions is one of the main ways to promote local media to enhance audience influence and social influence.This paper mainly adopts questionnaire method and in-depth interview method to explore the content preferences of audiences for short videos,and summarizes the innovative strategies of short video production of local media organizations.Combined with the full text and the actual situation,the research findings of this paper include:First of all,through the questionnaire survey,this paper finds that short videos have a wide audience base,which is more obvious in the answers of young audiences.The influence of traditional TV news media is weakening,while short video news on the Internet is attracting more attention.In terms of length,audiences prefer short videos within 1 minute.In terms of narrative strategies,the audience who prefer scene narrative accounts for the highest proportion,followed by reverse narrative,and then language narrative.In terms of reporting topics,the audience preferred social news and short videos of life service.In terms of specific reporting topics,audiences tend to focus on the relevance of policy-related short video news with their own cities,units and communities in the context of this policy.In the short video news of life service,the urgent demand for relevant information is the biggest factor to attract the audience to watch,followed by the explanation of relevant skills,and the conditions for obtaining relevant services.For the interesting short video news from around the world,the reason why an interesting phenomenon occurs is the most attractive factor.In the short video news of fine food and beautiful scenery,the location of fine food and beautiful scenery is the most attractive factor,followed by the specific time of buying food or visiting beautiful scenery,cost and other related conditions.For the profile short video news,what kind of achievements the character has and how to achieve success are the most attractive reporting angles.Short videos of city promotion and local events tend to generate strong preferences among specific geographic audiences.Secondly,through in-depth interviews with the staff of the Creative Department of https://www.jinhua.com.cn/,the Social Affairs Center of Jinhua Radio and Television Group,the New Media Center of Jinhua Radio and Television Group,and the photographers of Jinhua Radio and Television Newspaper,this paper explores the difficulties of local media in news innovation with the help of short video,which include the balance between content and form,the technical challenges of short video news production,and the top-level design of short video news production.Finally,this study combined with the audience questionnaire survey and in-depth interviews with local media workers,proposed strategies for production innovation of local traditional media with the help of short video.First,learn from the Internet thinking of short video to innovate the form of news expression.Second,optimize the top-level design,while suggesting that local media set up command and dispatch centers,establish integrated assessment systems,and implement brand strategies.Third,strengthen the application of cutting-edge communication technology.Fourth,build a team of talents for media convergence.Fifth,discuss the value of content in the faddish short videos.Sixth,go out and find "disruptive innovation" opportunities.It is suggested to conduct regular social surveys,build IP and head content,and enter into integrated marketing with new media.