Interaction Between Host And Audience Under The Integration Of "Local Culture And Short Videos"

The rapid development of the Internet has a great impact on the traditional TV media.How to deal with the crisis and challenge of the short video era under the diversified communication,and realize their own value,is an important problem faced by the host.Based on the development characteristics and communication advantages of short video,this paper analyzes the ideological construction and communication mode of the integration of "local culture + short video",and puts forward that hosts should devote themselves to the dissemination of intangible cultural heritage in Xinjiang,use unique cultural symbols,use professional advantages and other ways to effectively spread local culture,and finally give some suggestions on how to upgrade and transform traditional media hosts into video Number bloggers,Enhance the interaction with the audience to provide new ideas.This paper focuses on the analysis of the definition of "local culture" in the context of local culture in ethnic minority areas,and concludes that the integrated communication of "local culture + short video" is a rural life culture based on blood and geography.With the help of new communication methods,the traditional and modern culture are organically integrated,so that the audience can trust and recognize the host ideologically,So as to carry out the second and multiple dissemination.On the basis of grasping the balance between marketing and creation,the short video of local culture content can meet the demands of users in many aspects and further enrich the connotation of local culture through audio-visual element innovation,short video platform discourse system structure processing and deconstruction.Under the background of media change,the host group will make use of cultural symbols,mining topic elements,adjusting the pace of communication,expanding audience groups,creating personal video numbers,constantly adjust their own positioning,enhance their competitiveness,adapt to the current short video fusion communication context,and adapt to the new media ecosystem under the diversified communication,We should make constant progress in reform and innovation.